Article Marketing, Does It Work?

Several weeks back a friend of mine was telling me how he was generating up to 70 leads a day by writing articles. Holy cow I thought to myself. How can this guy, who was only doing marketing online for two months, do this using FREE advertising. I was speechless. I knew how hard it was to do that because I was only getting 15 leads a day and I was using the costly Pay Per Click to do that. How was this guy doing it. Dave shared some tips with me that I will reiterate.

First, Dave needed to find topics that people in this industry would want to read. As a beginner Dave was not sure what those were so he researched what people were talking and started to wright articles not from his own knowledge but from what others were saying. It is significant that we realize this. All he as doing is negotiating what he was learning. It was not necessary that Dave have the answers or be the goto man, he just needed to know how to find the information. Dave created articles that he knew were popular through the topical research he had done. Also Dave did several interviews of people that had been successful in a particular marketing technique that he published with his articles as MP3 audios.

Secondly the technique he used was to put the full article on his blog so he could drive traffic to it. Additionally he spent time making sure his blog had all that the search engines were looking for so he would be found by them and increase his traffic.

Thirdly, he needed articles to point to his article thereby giving it credibility. This is done by having your article published on lots and lots of sites on the Internet. These links commonly called back links are what tells the search engines that this is a popular article and it should therefore be higher on the pages when the key words being referenced are searched.

And finally you must continue to create and post articles so your web site gets more and more traffic as more articles are created and posted across the Internet. With more and more links there is a snowball affect that brings more and more traffic to your site as the search engines rank you pages higher and higher.

In Dave’s case this led to him being able to generate a multiple 5 figure income in a matter of a few days. He also had the benefit of adding many new people to his primary business. I had the pleasure of being able to interview Dave about his success. To hear this interview you may visit my blog.

In summary, Does Article writing work? It sure has for Dave. It has worked for me as well as I share on my blog right after the interview with Dave.

To see the video interview with Dave you can go here. To learn more about me, visit my blog .

Bob Howard
813-964-7389
http://BobHowardMarketing.com

Article Source:http://www.articlesbase.com/home-business-articles/article-marketing-does-it-work-1405691.html